I found this video by Perry Belcher on social networking and it is right on Target.
He talks about people wanting to know how you can make money on social networking? His answer? You don’ t make ANY money on social networking! You make friends and connections with social networking. Eventually down the road, you probably will “sell” them or someone they know something, but that’s not really the point of social networking.
Perry Equates Facebook, Twitter, MySpace, YouTube with acting the same on your social network as you would if you were going to a big party! You don’t walk around a party you are invited to saying.. “Buy this.. Hire me.. Come to my store..” or if you do, you aren’t making many friends at the party! You try to connect with people at the party. You might look for people that live near you, or that you are in the same live stage with or that you have similar interests with.
Perry Belcher says he doesn’t know how women start up a conversations. Well Perry if you ever read this article I’m going to tell you the big secret! Women usually meet and then start sharing things about themselves looking for commonalities…. kids, church, hobbies, husbands, single, married, divorced, empty nester… If we find something in common then ZOWIE, we are off and running and will be sharing our innermost secrets within minutes! We also often will compliment one another on something not necessarily to start a conversation or a relationship but we might want information. An example would be “.. I just love your earrings.. where did you get them?” So that woman is flattered that you not only thing she has great taste but now she gets to do something women LOVE to do.. she gets to pass on her shopping expertise! “OH! Thanks! I got them at this great little boutique over off of Mainstreet. Sally Jo is the owner, tell her Jackie sent you.”
Social networking is just like THAT! You are on Twitter, you just found the worlds best Mexican Restaurant in your town. You Tweet that.. someone else says oh I have been wanting to try that spot, they love it, they say thanks for the tip, you’ve established you both love Mexican food and you live in the same area.. pretty soon you are meeting at Starbucks and finding out more things you have in common like she says one day.. oh WOW My husbands company has a website and he told me it never gets any traffic, isn’t that what you do? … well hey “Yes it is .. I can help with that…” and now you have a friend and a client, but you never made a dime from being on Twitter.
